Good question! And the answer is, in general, lots of ways, but that’s a bit too broad and not much use to anyone really. So, let’s take a closer look at some of the best ways to boost your sites traffic and, hopefully, sales.
Starting with the most obvious one – Advertise. Something you likely know anyway, however, there are so many ways you can advertise nowadays no matter what your budget. You can run huge and expensive Google Ad campaigns or Social Media Campaigns, or you can boost posts on your social accounts for a few quid a day, whichever you prefer, the opportunities are out there. However, advertising doesn’t have to stop there. You can print branded t-shirts, pens, mugs, even mobile phone covers, or you can even add your logo to your car meaning that everywhere you drive or park, people will see it. Advertising really can cost you what you want it to, and remember, just because you spend thousands on Google Ads and just a few hundred on printed merchandise, this doesn’t automatically mean your Google Ads campaign will get you more business; if your Ads aren’t tailored effectively, they will likely lose you more than they make you.
Social Media – this is so important these days! Remember the days when someone would mention Facebook and you’d ask what that was? Look how huge that platform has since grown! Then add in Instagram, Twitter, LinkedIn… you really need to have a social presence for your business to be successful. In fact, nowadays, some people don’t actually have a website, just social media accounts or pages for their businesses. Not only can you attract followers, showcase all of your products/services but you can also create Ad campaigns on these platforms starting from just £1 per day!
Post attractive content – don’t make social platforms and simply post text to them, this won’t do you any favours. People are attracted to pictures, and video ads now get much more attention that text-based ones do. So, make your content engaging, visual and fun; show people that you relate to them on a personal level and that though you are professional, you are also human. Make sure you have lots of links on your social pages to your website, quite often, people will now look for a business on social media first, before they even search for it in Google. So, ensure that your website contains links to pages on your website and that potential clients are able to get themselves to your website easily.
Make your website attractive – just as with social media, no one wants to go onto a website to be met by nothing other than dull paragraphs of long text. Add some colour, keep your paragraphs short and to the point, make your site easy to navigate, add some pictures, make it personal. The more welcoming your website, the more successful your business will be from it. If you aren’t sure how to do this, then here at Garvey’s IT we can create you a professional and effective website with engaging content, just get in touch to find out more.
Add a blog – blogs are great. Not only because they provide you with a space to inform your website’s visitors of your latest business news and events, but they also allow you to insert SEO into every post, meaning they can support your website in climbing through search engine ranks. You can even allow guests to blog for your site, these could be customers or other professionals!
These are just a few things to get you started, there’s a whole world of advertising opportunities out there, so make sure you are taking full advantage where you can.